Direct Selling Australia is an advocate for ethical business practices, consumer protection, people, passion and prosperity. Membership of DSA is your declaration to commit to these principles in your organisation.

The Association represents and support around 70 of Australia’s leading direct selling companies. In April 2015 Silk Oil of Morocco became a proud member of Direct Selling Australia (DSA) further supporting our credibility in the market place.

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What Is Direct Selling?

Direct selling is a form of retail in which products and services are marketed directly to consumers. Direct selling generally takes place one to one, in a group setting, party or online. The personal component is what makes our channel unique.

It is best known for doorstop, party plan and network marketing or a combination of these methods.

Direct selling is about connecting people and building relationships while offering personal attention and quality service. These attributes are seeing direct selling move into more omni channel forms of retail.

A key characteristic of direct selling is the role of independent contractors in the distribution of products and services. Independent contractors are variously described as distributors, consultants, representatives, agents, stylists and so on.

Sales are commonly made through cosmetics, jewellery, nutritional, kitchen products and homewares, but almost any product or service can be marketed through direct selling. The depth and breadth of our industry expands every day.

What are the benefits of Direct Selling?

Direct selling offers important benefits to people who want an opportunity to earn income and build a business of their own, to consumers as an alternative to retail stores, and a cost effective way for business to bring products to market.

Consumers benefit from direct selling because of the convenience and service it provides, including personal demonstration and explanation of products, home delivery, and generous satisfaction guarantees.

Direct selling offers an alternative to traditional employment for those wanting a flexible opportunity to supplement household income, or whose circumstances don’t allow regular employment. Direct selling opportunities can develop into a fulfilling career for those who achieve success and choose to pursue their independent direct selling business on a full time basis. Start-up costs in direct selling are typically low. Usually, a modestly priced sales kit is all that’s needed to get started, and there is little or no inventory or other cash commitment to begin. This stands in contrast to other businesses with the cost and risk associated with larger outlays.

Direct selling offers a distribution channel for businesses with innovative or distinctive products that for cost or other reasons are not suited to other retailing.

As external research shows, direct selling is a positive benefit to the Australian economy, and serves consumers with a convenient source of quality products.

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